The AthletiCo Sports Performance Center is one of the few facilities in the United States to implement LTAD programming based upon a Kaizen philosophy of development.

In 2004, the Wall Street Journal estimated that nearly 5-billion dollars are spent on youth sports and training in the United States.  Additional research confirms that a direct correlation exists between dollars spent, youth sports participation, and childhood obesity in the U.S.  As more children compete in sports each year, as more dollars are spent on youth development, the more children are dropping out and taking on sedentary lifestyles that is primarily the result of these factors:

• Young Athletes Over-train and Over-compete.
• Adult competition superimposed on young athletes.
• Training is devoted to the outcome (winning) rather than the process of development.
• Best coaches are encouraged to work at the elite level.

The AthletiCo Sports Performance Center takes a “Kaizen” approach to developing young athletes. AthletiCo’s Performance Enhancement Specialists utilize a Systemic Thinking philosophy to devote training time to activities that add value, not cost to our young athletes.

The term Kaizen is defined as, “a continuous slow improvement.”  The AthletiCo Sports Performance Center utilizes this process to create training protocols developed for each athlete according to their developmental timeline:

            5-7 Years Old: Movement Fundamentals
            7-11 Years Old: Learning to Train
            12-15 Years Old: Training to Train
            15-19 Years Old: Training to Compete
            19+ Years Old: Training to Win
            Any Age: Active for Life